A Smart Choice for Retailers

More control over input costs

If you are an ESN retailer looking to help your customers manage their input costs, remind them that buying ESN at the same time they purchase urea makes sound economic sense.

Todd Latimer, Senior Marketing Manager for ESN, says that ESN pricing will largely follow the urea market. “ESN is comprised of urea; therefore, its price will generally trend in the same direction as the granular urea markets,” explains Latimer.

When growers purchase ESN at the same time they purchase other nitrogen inputs, it will help keep the spread in cost between urea and ESN constant. “Fluctuation in the urea market can distort the price difference if the purchase price of ESN isn’t locked in simultaneously,” adds Latimer.

Encourage your customers to have a plan for the year when it comes to nitrogen application. Forecast their nitrogen needs early to allow you to determine when and how much ESN will be required. By purchasing early, you can ensure your customers’ on-farm fertility needs are met.

From retailer to customer, ESN is the smarter choice.

Interested in becoming an ESN retailer? Contact us.